Apr 22, 2024 · Creating Brands That Matter Spotlight: Erica Morgenstern, Chief Marketing Officer at Personify Health, dives deep into the art of "Creating ...
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May 6, 2024 · Good stuff all around. View profile for Daniel McCarthy, graphic · Daniel McCarthy. Assistant Professor of Marketing at Emory University - ...
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Oct 30, 2023 · This lack of a solid data foundation hinders growth and wastes valuable marketing budget. And even when your smartests colleagues, your data ...
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Apr 25, 2023 · Scrutinize all those line items in a high growth SaaS company, and viola, you have millions of dollars of budget that can be redeployed to ...
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Jan 9, 2024 · One of the most difficult concepts for industrial companies to accept is that Marketing ROI could be as simple as: Total revenue / Total ...
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Oct 23, 2023 · START measuring the “ROI” of each demand creation channel overall by getting direct insights from customers about what they say is working in ...
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6 days ago · The art of the integrated marketing campaign in B2B SaaS is something I want to see more of. When we built Dyn, we ran several memorable ...
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Nov 30, 2023 · We really have been conned by marketing ROI, murky attribution models (last click), and digital metrics that don't mean a cracker.
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