Read our latest research, articles, and reports on Marketing & Brand Strategy.

With deft and adaptable pricing strategies, companies can thrive through economic uncertainty. 71% of consumers expect companies to deliver personalized ...

Marketing & Brand Strategy · Sales · Consumer Insights & Analytics · Pricing

May 27, 2020 · It's time for brand strategy to “go electric.” Three sources of strength. Strong brands consistently outperform the market. The world's 40 ...

We help companies strengthen their marketing capabilities by advising on digital processes, analytics, pricing, channel and sales management, and branding.

Marketing & Sales careers · About this practice · Digital Marketing · Branding

Mar 23, 2023 · A strategy focused on improving the experience of existing customers can deliver breakthrough growth for incumbent companies—often more than ...

May 24, 2022 · For marketers, the metaverse represents an opportunity to engage consumers in entirely new ways while pushing internal capabilities and brand ...

Geopolitical uncertainty is forcing global companies to take a hard look at the decades-long strategy of geographic expansion.

May 11, 2023 · AI has revolutionized marketing and sales; now, generative AI is disrupting how B2B and B2C players think about customer experience, ...