Apr 1, 2021 · Marketing BS Index. 1, Rosser Reeves and the USP, 7, 10, 70. 2, Brand archetypes, 9, 7, 63.
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Mar 26, 2024 · After creating the All-Time Marketing BS Index last year when Mondelez decided to scrap marketing in favour of 'humaning', ...
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Apr 15, 2021 · Mark Ritson presents The Biggest Marketing Moments of 2022 at Lancaster University Management School · Marketing Deconstructed - Cutting the ...
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Dec 22, 2023 · Ritson's top 10 marketing moments of 2023 · 1. Artificial intelligence · 2. Bud Light · 3. Rebranding Twitter · 4. Unilever revisits purpose · 5.
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Dec 23, 2022 · From Elon Musk and BrewDog to brands' Russian exodus and brand purpose, Mark Ritson reveals his biggest marketing moments of the year.
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Jul 30, 2021 · First, pick big impressive brands – in your sector or outside it – that best illustrate the power of brand building and longer-term marketing.
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Mark Ritson is a brand consultant and marketing professor. He has been an award-winning columnist for Marketing Week for more than a decade.
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Nov 16, 2020 · Marketing BS Index. 1, Abraham Maslow, 7, 10, 70. 2, Mark Zuckerberg and Facebook's first advertising, 7, 9, 63.
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