Apr 1, 2021 · Marketing Week columnist and Mini MBA founder Mark Ritson was not impressed by the snack giant's plan to “stop marketing and start humaning”, ...
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Mar 26, 2024 · After creating the All-Time Marketing BS Index last year when Mondelez decided to scrap marketing in favour of 'humaning', ...
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Apr 15, 2021 · Mark Ritson presents The Biggest Marketing Moments of 2022 at Lancaster University Management School · Marketing Deconstructed - Cutting the ...
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Dec 22, 2023 · Ritson's top 10 marketing moments of 2023 · 1. Artificial intelligence · 2. Bud Light · 3. Rebranding Twitter · 4. Unilever revisits purpose · 5.
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Jul 30, 2021 · First, pick big impressive brands – in your sector or outside it – that best illustrate the power of brand building and longer-term marketing.
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Mark Ritson is a brand consultant and marketing professor. He has been an award-winning columnist for Marketing Week for more than a decade.
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Dec 21, 2021 · From Reebok to Tiffany, Bezos to Burger King, brand purpose to Meta, Marketing Week's trusty columnist reveals his top 10 marketing moments ...
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Dec 23, 2022 · From Elon Musk and BrewDog to brands' Russian exodus and brand purpose, Mark Ritson reveals his biggest marketing moments of the year.
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