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We help companies strengthen their marketing capabilities by advising on digital processes, analytics, pricing, channel and sales management, and branding.
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Feb 15, 2024 · As I said in my talk, marketing has to have a seat at the business strategy table or it will create risk for the company. In the companies that ...
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Jan 16, 2024 · Big businesses typically don't obsess over SEO, but do obsess over slices of a pie chart which show how each marketing channel is performing.
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Aug 11, 2022 · Partner at McKinsey & Company, Experienced Marketing & Sales Strategist, eCommerce & Digital Business Builder. 1y Edited. Report this post
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Duration: 29:51
Posted: Apr 18, 2024
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Video for opi=89978449 https%3A%2F%2Faccounts.google.com%2FServiceLogin%3Fcontinue%3Dhttp%3A%2F%2Fwww.google.de%2Fsearch%253Fq%253Dq%25253Dhttps%3A%2F%2Fwww.mckinsey.com%2Fcapabilities%2Fgrowth-marketing-and-sales%2Four-insights%2Fthe-new-ceo-cmo-alliance%2526sa%253DU%2526ved%253D2ahUKEwjFkuy5hOeFAxXyhIkEHYLHC9UQFnoECAEQAg%2526usg%253DAOvVaw3-CM6BK8vgVYgnXcewKlwH%26hl%3Den
Duration: 3:30
Posted: Feb 27, 2019
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Video for opi=89978449 https%3A%2F%2Faccounts.google.com%2FServiceLogin%3Fcontinue%3Dhttp%3A%2F%2Fwww.google.de%2Fsearch%253Fq%253Dq%25253Dhttps%3A%2F%2Fwww.mckinsey.com%2Fcapabilities%2Fgrowth-marketing-and-sales%2Four-insights%2Fthe-new-ceo-cmo-alliance%2526sa%253DU%2526ved%253D2ahUKEwjFkuy5hOeFAxXyhIkEHYLHC9UQFnoECAEQAg%2526usg%253DAOvVaw3-CM6BK8vgVYgnXcewKlwH%26hl%3Den
Duration: 3:23
Posted: Mar 5, 2024
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