6 days ago · Fixing the Ad Industry: A Blueprint for Transformation** The current state of the ad industry is broken: • Most work is uninspiring • Job ...
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May 18, 2024 · A very thoughtful, data-based answer to the ROI question about advertising research. "Is advertising research a worthwhile investment?
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May 6, 2024 · I'm currently working on a model to track "untrackable" marketing, through measuring the total impact of the brand down though the sales funnel, ...
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Nov 12, 2023 · Pretty devious of Google, using Performance Max as a way to, in the short term, boost clicks and (sometimes) ROI, but in the long-term, ...
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May 5, 2024 · And after a lot of work, I was excited to share what I learned in a recent video we filmed for the #Google Marketing Expert Journey Site.
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Jan 23, 2023 · ... grow and develop my career at Google. When I arrived in NYC in the fall of 2014, I was bright eyed and bushy tailed, and a little scared.
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Oct 30, 2023 · It's all built on Tableau. It takes in all of our marketing and sales data and runs a very sophisticated, machine learning model to calculate ...
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For over 25 years, I've been in the trenches of agency new business strategy working… · Experience: Predictive ROI · Education: University of Wisconsin-La ...
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