Brand marketing analytics bridges brand building and performance marketing. This article shows CMOs how to measure brand impacts, project revenue contributions, ...
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What is a CMOs in marketing?
A Chief Marketing Officer is responsible for overseeing the planning, development and execution of an organization's marketing and advertising initiatives. They play a vital role in a company's growth and have important responsibilities that range from creative influence to business strategy.
What is a Cmo?
A chief marketing officer (CMO) is the corporate executive responsible for an organization's marketing activities.
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