Jun 1, 2014 · As global business trends require a more involved marketing role, CEOs and CMOs need to work in closer partnership.

Oct 26, 2023 · In this article, we discuss the current state of the partnership between CEOs and their CMOs, and we identify pain points and opportunities for ...

Mar 7, 2024 · CEOs who place marketing at the core of their growth strategies are twice as likely as their peers to have greater than 5 percent annual growth, ...

Analyzing the CEO–CMO relationship and its effect on growth. March 7, 2024 -. CEOs acknowledge the expertise and importance of chief marketing officers and ...

Marketing & Brand Strategy · Sales · Consumer Insights & Analytics · Pricing

Feb 15, 2024 · In the companies that the article analyzed, more than 40 percent don't have either a CMO at the growth strategy table or a focused growth or ...

The CMO Alliance is a global gathering of marketing leaders, all striving towards one, shared goal: consistent and predictable revenue growth.

Jun 20, 2019 · Marketing's big opportunity is here. CEOs are turning to marketing to drive their company's growth agenda, and they're giving CMOs the runway ...

Aug 1, 2007 · Many chief marketers still have narrowly defined roles that emphasize advertising, brand management, and market research.