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Examines survey results and trends over time. View PDF View Slideshow. Topline Report. Summarizes all survey results at the aggregate level ...
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The CMO Survey collects and disseminates the opinions of marketing leaders in order to predict the future of markets, track marketing excellence, and improve ...
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Apr 24, 2024 · New results from the 32nd edition of The CMO Survey include special sections on Managing Marketing Technologies, Generative AI, Growth, and ...
The survey reports on their priorities and plans enabling marketers to compare staffing, budgeting, and investment areas, and identify potential trends.
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According to a new survey of senior corporate executives, entitled “Digital Enterprise Execution: Ailing or Excellent?”, there's unanimous validation of the ...
Aug 28, 2019 · Top ten results from the August 2019 CMO Survey include new insights on marketing spending, marketing leadership, marketing analytics, ...
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Professor Moorman shares the results of The CMO Survey biannually, blogs about marketing trends, and shares insights from interviews with CMOs from top ...
Only 10% of marketing leaders strongly believe their marketing investments, whose reins are often held by finance, position them to emerge from economic turmoil ...
The chief marketing officer (CMO) role is more difficult than ever. Read insights and get CMO trends that help executives thrive in the Age of the Customer.