Feb 1, 2019 · Sales leaders should anticipate and prepare their sales organization for the most important changes in buying behaviors.

The 2019 Gartner Account Growth Buyer Survey finds that B2B customers are 70% more likely to say a growth purchase requires significant organizational ...

Our research reveals that 75% of B2B buyers prefer a rep-free sales experience. But self-service digital purchases are far more likely to result in purchase ...

Sep 15, 2020 · Gartner research shows buyers typically spend only 17% of their time meeting with potential suppliers when they are considering a purchase. With ...

Gartner predicts that by 2025, digital channels will account for 80% of B2B sales. Discover sales transformation strategies for the future of sales.

Sep 23, 2020 · To succeed at virtual selling and meet customers' new digital buying preferences, B2B sales leaders must adopt a digital mindset.

Jun 8, 2023 · B2B buyers report that they value third-party interactions 1.4x more than digital supplier interactions, according to Gartner, Inc.

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May 24, 2021 · Unlock the secrets of successful B2B selling in today's complex market. Our guide explores the changing landscape of B2B buying behavior, ...