Enterprise technology buying can be complex, costly and time-consuming. See these keys to making more informed technology purchasing decisions.
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Steer the tech buying process · Identify best-fit buyer types · Take actions to steer the buying process · Optimize the potential for a high-quality deal ...
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Dec 8, 2022 · Tech buying is costly, time consuming and can be a fractious process. Make it easier by including the right stakeholders on your buying team ...
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Jul 6, 2021 · Gartner identified four marketing clusters** of technology buying enterprises based on key behaviors that influence GTM tactics – the ...
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Oct 12, 2020 · According to Gartner research, 74% of B2B tech buyers found the buying process complex; only 27% reported achieving a high-quality deal.
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Gartner provides actionable insights, guidance, and tools that enable faster, smarter decisions and stronger performance on an organization's ...
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Help buyers feel confident and in control of the purchase decision (e.g., by providing a choice of tailored recommendations based on their input and criteria).
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Discover how product leaders can identify and build the content types that are most popular among buyers in helping them through the purchase process.
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