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Almost 60% of marketing leaders view this area of investment as offering the most value and ROI. This is good news and comes at a critical time: 1 in 3 CMOs say ...
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Driving sales, mostly. Brand loyalty and customer experience, too. CMOs really need to get this right. The problem is that the media landscape, chock full of ...
Here's a handy primer from the CMO Council and WM America on how to Boost Yield in the Account Marketing Field. No more “spray and pray.” Apply new ABM ...
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Despite the understanding that the desire to create customer-centric experiences is driving marketing, marketers are still struggling to achieve true customer ...
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But many are struggling to get it right. This report examines the state of partnering in today's fast-changing, global marketplace. The study sheds new light ...
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CMOs have entered a new era of high-velocity data marketing to spot sudden disruptions in market and customer behavior. This study by the Chief Marketing ...
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Integrate to Accelerate Digital Marketing Value. This report also provides a view into the characteristics of data-driven, digital marketing integration ...
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The term "thought leadership" is used throughout my firm. We create white papers and the sort and hope that our clients will think of us as thought leaders.
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