A chief marketing officer (CMO) is the corporate executive responsible for an organization's marketing activities.

The CMO Survey® collects and disseminates the opinions of marketing leaders in order to predict the future of markets, track marketing excellence, and improve the impact of marketing on business and society.

A fractional CMO is a marketing expert who performs the same general tasks as a full-time chief marketing officer but in a part-time capacity. This means they lead marketing operations and oversee implementation and tracking for the businesses that hire them.

A chief marketing officer (CMO) is a C-suite executive responsible for overseeing the planning, development and execution of an organization's marketing and advertising initiatives.