Nov 16, 2020 · Mondelēz's promise to “stop marketing and start humaning” is a new entry into the all-time marketing bullshit top 10, an exclusive list only the ...

Apr 1, 2021 · Mark Ritson's ultimate marketing bullshit top 10 ; 7, McKinsey and brand loyalty, 6 ; 8, John Wanamaker and ad waste, 5 ; 9, Gary Vee, 7 ; 10 ...

Mar 26, 2024 · 5, Peter Arnell and Tropicana, 10 ; 6, Sinek's 'Golden Circle', 7 ; 7, McKinsey and brand loyalty, 6 ; 8, John Wanamaker and ad waste, 5 ...

Nov 11, 2020 · We are excited to announce an evolution of the company's global marketing strategy: humaning. Humaning is a unique, consumer-centric approach to ...

Nov 16, 2020 · Congratulations to their corporate marketing team. More here: https://marketingweek.com/ritson-humaning-mondelez-marketing-rubbish/… Image. 9 ...

Nov 17, 2020 · Mondelez added that it is no longer marketing to consumers, but creating connections with humans. It said in a statement: "Humaning is when ...

Mondelez is to ramp up the marketing activity around its core brands, spanning across five categories; chocolate, coffee, gum and candy, biscuits and cheese.

Sep 8, 2023 · 3 min. Is humaning ... https://www.mondelezinternational.com/News ... https://www.marketingweek.com/ritson-humaning-mondelez-marketing-rubbish/.