Nov 16, 2020 · Mondelēz's promise to “stop marketing and start humaning” is a new entry into the all-time marketing bullshit top 10, an exclusive list only the ...
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Apr 1, 2021 · Mark Ritson's ultimate marketing bullshit top 10 ; 7, McKinsey and brand loyalty, 6 ; 8, John Wanamaker and ad waste, 5 ; 9, Gary Vee, 7 ; 10 ...
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Mar 26, 2024 · 5, Peter Arnell and Tropicana, 10 ; 6, Sinek's 'Golden Circle', 7 ; 7, McKinsey and brand loyalty, 6 ; 8, John Wanamaker and ad waste, 5 ...
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Nov 16, 2020 · Is Mondelez ridiculous attempt to jettison marketing and replace it with "humaning" the greatest ever example of marketing bullshit? No.
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Our approach applies to advertising in TV, print, radio, internet (both our own websites and third-party websites), digital, advergaming, mobile, word of mouth, ...
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Nov 25, 2020 · “We are no longer marketing to consumers, but creating connections with humans.” Mondelez humaning backlash. The backlash on social media led to ...
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Nov 17, 2020 · Mondelez added that it is no longer marketing to consumers, but creating connections with humans. It said in a statement: "Humaning is when ...
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Nov 16, 2020 · Is the bizarre attempt by Mondelez to replace "marketing" with "humaning" the biggest ever bit of marketing bullshit of all time? No.
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