Download the Gartner guide and learn how to navigate the new B2B buying journey with confidence over the next five years.

In this executive summary, we discuss how the world of B2B buying and selling is changing, and what exactly those changes mean — both strategically and ...

The buying journey is the process that a customer organization and associated stakeholders follow to make a purchase or recommendation.

Mar 3, 2023 · Anticipate the 2023 software market trends and learn how to tailor your marketing and sales strategies to the needs of software buyers.

Aug 22, 2023 · Mapping the various stages, and touch points, along a customer's journey to a purchase decision allows organizations to better understand ...

In this complimentary webinar, we will explore how you can develop a highly-valued, modern B2B buying experience that effectively combines the unique value of ...

Gartner provides actionable insights, guidance, and tools that enable faster, smarter decisions and stronger performance on an organization's ...

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Download this Gartner case study to learn how a software company created a tool that has increased their close rate to 80% from roughly 20% and shortened ...